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Sunday, May 6 • 8:45am - 9:45am
Navigating the Pricing and Pay Gap for Multicultural Influencers (and How Mainstream Influencers Can Help)

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It's the elephant in the room... The issue of pricing and pay rates in the blogger and influencer marketing space is a tricky one. Why do influencers who seem similarly positioned receive different pay and command different rates for the same campaign? Is it truly a matter of them being better negotiators or is there something else at play? The truth is, there are some unique nuances that can factor in to the campaign dynamics, especially when it comes to multicultural influencers. In this working session, influencer marketing leader, Stacey Ferguson, will share behind-the-scenes considerations for multicultural bloggers and influencers as they relate to marketing campaigns and sponsorships, and how all influencers can help us change the game.

avatar for Stacey Ferguson

Stacey Ferguson

CEO, Blogalicious
Stacey (also known online as Justice Fergie) is a digital brand strategist, sponsorships expert, veteran blogger, event producer, social media personality, public speaker, and Chief Curator of the Be Blogalicious community and conferences celebrating diversity among women in social... Read More →

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avatar for Blogalicious


Blogalicious is a vibrant online community and IRL annual conference experience that elevates women multicultural social media influencers, creatives and entrepreneurs. Whether you are a media entrepreneur interested in connecting to a welcoming sisterhood or a brand looking to engage... Read More →

Sunday May 6, 2018 8:45am - 9:45am EDT
Petit Frontenac | Fairmont Le Château Frontenac 1 Rue des Carrières, Ville de Québec, QC G1R 4P5, Canada