Women in Travel Summit 2018

It's the elephant in the room... The issue of pricing and pay rates in the blogger and influencer marketing space is a tricky one. Why do influencers who seem similarly positioned receive different pay and command different rates for the same campaign? Is it truly a matter of them being better negotiators or is there something else at play? The truth is, there are some unique nuances that can factor in to the campaign dynamics, especially when it comes to multicultural influencers. In this working session, influencer marketing leader, Stacey Ferguson, will share behind-the-scenes considerations for multicultural bloggers and influencers as they relate to marketing campaigns and sponsorships, and how all influencers can help us change the game.