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Sunday, May 6 • 12:00pm - 1:00pm
When Travel Is Too Much: How Influencers Can Help Combat Overtourism

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Overtourism hit its peak last summer, when local residents in European cities like Barcelona, Dubrovnik, and Venice, voiced their displeasure at the toll tourism was taking on their hometowns using spray paint, signs, and protests. With the growth of the travel industry comes the possibility of overtourism in all corners of the world, from large cities to rural villages, but there are many ways that we can combat this phenomenon. What the industry needs is educated, quality travellers that understand what it means to travel responsibly.

There are so many ways to be a responsible traveller, and in this session, we’ll focus on what action you can take to be responsible traveller that gives back to the local economy, promotes small business, empowers disadvantaged communities, and leaves a place better than it was when you arrived.

What you can expect to learn:
  • What causes overtourism and where are the world’s most affected areas?
  • What are the indicators of overtourism and how can influencers highlight the trend to their followers?
  • What are the best ways to combat overtourism and promote responsible travel?
  • How can you best demonstrate to your audience how to support the local economy while they travel?

avatar for Alanna Wallace

Alanna Wallace

Global Coordinator, Planeterra Foundation
As a Global Coordinator for the Planeterra Foundation, based in Toronto, Alanna focuses on harnessing the travel industry to improve the lives of women, youth, and underserved communities, with a focus on Europe and Africa. Holding a Masters in Global Development Challenges from the... Read More →

Sunday May 6, 2018 12:00pm - 1:00pm EDT
Bellevue | Fairmont Le Château Frontenac 1 Rue des Carrières, Ville de Québec, QC G1R 4P5, Canada