Fully capturing the ROI of an influencer campaign isn't always as simple as tracking sales and conversions. How do you communicate the value of some of the less tangible metrics? This panel discussion will tackle how to craft the right campaigns for your goals and how to measure them. Whether you want to see an increase in brand awareness or engagement, collect re-usable pieces of content, or garner a better share of the market, the ROI for influencer marketing can vary widely. Our panelists will be sharing real-life examples of campaigns and activations that prove influencers are worth the investment.
What you can expect to learn:- Different types of ROI for influencer marketing
- How to identify clear, measurable campaign goals
- How to align your goals with the deliverables of your campaign
- How to illustrate the value of influencer marketing
