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Note that we may add or change sessions, day trips, press visits, and other activities, so keep checking back.

Saturday, May 5 • 11:15am - 12:15pm
PANEL: The ROI of Influencer Marketing

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Fully capturing the ROI of an influencer campaign isn't always as simple as tracking sales and conversions. How do you communicate the value of some of the less tangible metrics? This panel discussion will tackle how to craft the right campaigns for your goals and how to measure them. Whether you want to see an increase in brand awareness or engagement, collect re-usable pieces of content, or garner a better share of the market, the ROI for influencer marketing can vary widely. Our panelists will be sharing real-life examples of campaigns and activations that prove influencers are worth the investment.

What you can expect to learn:
  • Different types of ROI for influencer marketing
  • How to identify clear, measurable campaign goals
  • How to align your goals with the deliverables of your campaign
  • How to illustrate the value of influencer marketing

avatar for Kelly Dye

Kelly Dye

Vice President, Everywhere Agency
Kelly’s passion for solving problems, writing, people, and big-picture thinking have helped her build a track record of successful digital and influencer campaigns throughout her tenure at Everywhere Agency. Her role has evolved over the years to now include managing the Everywhere... Read More →
avatar for Jessica Woodbury

Jessica Woodbury

Director of Content Development, CJ Affiliate
Jessica Woodbury is the Director of Content Development at CJ Affiliate, where she works with more than 1,000 influencers and media sites in their Content Certified program. She previously began the Homemaker Blogger Program at Wayfair.com. She has been blogging since 2001, and still... Read More →
avatar for Nina Zadeh

Nina Zadeh

Sidewalker Daily
Nina Zadeh is the co-founder and Director of Partnerships at Sidewalker Daily, a marketing consulting agency who works on both sides of the influencer equation. On one hand, she works with destinations and hospitality clients on their influencer marketing initiatives and social media... Read More →

Sponsors & Partners
avatar for Everywhere Agency

Everywhere Agency

Everywhere Agency’s award-winning campaigns leverage the power of influencers and compelling content to create buzz online for brands and help communicate more effectively to customers.View Everywhere Agency's full sponsor profile.... Read More →

Saturday May 5, 2018 11:15am - 12:15pm EDT
Ballroom (Salle de Bal) | Fairmont Le Château Frontenac 1 Rue des Carrières, Ville de Québec, QC G1R 4P5, Canada