Welcome to #WITS18! We’re the premier event for women travel influencers, creators, and brands. Visit us online and connect with other attendees on Facebook! Learn more about our founder, Wanderful.

Note that we may add or change sessions, day trips, press visits, and other activities, so keep checking back.

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Saturday, May 5 • 3:15pm - 4:15pm
The Importance of Tapping Into Diverse Markets Utilizing Social Media & Travel Influencers

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For a demographic that had a consumer buying power of $55B at the end of 2016 in travel alone, there still seems to be a huge gap and disparity with the representation of Black Influencers in the travel industry. A majority of Black American travel is highly concentrated in Mexico, the Caribbean, and cruises, leaving a huge opportunity for DMOs, tourism boards, and major brands to tap into a demographic who are heavy consumers of experiences. This session is designed for brands and travel industry professionals who desire to expand their reach and awareness to other demographics but would like to gain more insights, understanding, and tolerance about this demographic.

avatar for Rachel Hill

Rachel Hill

Travel Content Creator, RachelTravels.com
After silently suffering from Anxiety Disorder and Depression for over a year, Rachel made a decision to ‘retire’ at 27, from a lucrative and promising corporate career to travel the world indefinitely. Her travel blog, RachelTravels.com is a digital platform dedicated to millennial... Read More →

Sponsors & Partners
avatar for Everywhere Agency

Everywhere Agency

Everywhere Agency’s award-winning campaigns leverage the power of influencers and compelling content to create buzz online for brands and help communicate more effectively to customers.View Everywhere Agency's full sponsor profile.... Read More →

Saturday May 5, 2018 3:15pm - 4:15pm EDT
Petit Frontenac | Fairmont Le Château Frontenac 1 Rue des Carrières, Ville de Québec, QC G1R 4P5, Canada