Women in Travel Summit 2018

For a demographic that had a consumer buying power of $55B at the end of 2016 in travel alone, there still seems to be a huge gap and disparity with the representation of Black Influencers in the travel industry. A majority of Black American travel is highly concentrated in Mexico, the Caribbean, and cruises, leaving a huge opportunity for DMOs, tourism boards, and major brands to tap into a demographic who are heavy consumers of experiences. This session is designed for brands and travel industry professionals who desire to expand their reach and awareness to other demographics but would like to gain more insights, understanding, and tolerance about this demographic.